Talk on call as if the listener has met you personally – Business Communion Best practices
Business is not just sales, money, and client
“If your call sounds sales, you will mostly lose the prospect.”
Business is a lot less about sales and client acquisition but it is a lot more about building genuine connections which can be your potential customers in the future.
How you communicate with your prospect defines how you will close this deal. Effective communication is the key to building relationships and authentic connections.
Running a business without building a community?
Ultimately people are the ones who purchase your product or service. This is how a business thrives through people.
- Attraction
- Attention
- Information
- Communication
- Trust
- Authority
- Purchase
Business grows when people are attracted and grab their attention, followed by information about the product and clear communication with the personnel. This communication is the basis of everything, leading to people trusting the business. This is followed by gaining authority over them and finally making them customers.
The middle step is communication which is the big cheese that can make or break your business. Communication starts from a simple message or emails to a call where you discuss the benefits of your product that inspires them to take action.
Emails can be edited several times. But you should be careful while you are on a call. You cannot say rubbish and then say sorry. That destroys the first impression of the other person.
Hyper-personalize your calls and hack the emotions of the listener.
Your call should be friendly and start with warm greetings. Remember, the listener is feeling the same anxiety as you. So it is crucial to ease things up and brings the call to homeostasis. Avoid mentioning anything about the product in the initial stage of the conversation. This will break the flow and the authenticity. And the listener will feel as if he is talking to a sales executive.
The focus of the call should be to feel as connected as possible. The call should be such that the listener feels they have met you earlier. Here are a few points to break the ice.
- Call them by name often. This makes the conversation a little personal. The conversation feels boring after some time if it’s monotonous and straight.
- Ask about their whereabouts, their normal day, and their achievements. This makes the conversation more interesting. Remember to protect their boundaries. If they are irritated by these topics, it’s high time you should stop it.
- Ask relevant questions about the business. Asking more questions strengthens the trust between both parties about their deal.
- And listen too. This is the most underrated form of communication. It’s equally important to listen effectively, and most people forget this. The listener should feel valued and heard.
- In a video conference, the best way to present yourself is with a gentle smile often. This indicates friendliness and compassion. Gentle hand gestures rather than being rigid and immovable, are appreciated. This also indicates that you have a genuine concern for them.
As Stephen R Covey says, “Seek first to understand, and then to be understood.” Communication should drive understanding. If you do not understand your customer, you are missing the whole point.
