Metaphorical Video: An Effective Strategy for Concept Selling
The following article is attributed to Vishal Prakash Shah, Founder and CEO, Synersoft Technologies Pvt. Ltd.In a world inundated with information, selling a product is no longer just about showcasing features and benefits—it’s about selling ideas, values, and emotions. This is especially true for concept selling, where the product or service may be abstract, complex, or unfamiliar to the audience. In such cases, metaphorical videos have emerged as a powerful strategy to simplify, engage, and persuade.
