Don’t make these mistakes while doing email campaigns

Your business is in danger…

Your business is in danger of losing potential buyers and prospective clients if your email campaigns are in the wrong strategy. Now that you are running a business, you should know that email marketing is not just a lazy bulk sending emails to a hectic amount of subscribers and expecting them to buy your product.

The basic purpose of email marketing is to build an authentic relationship between your business and your audience so that they can trust your brand and make a genuine and wholehearted purchase.

But, making these mistakes while doing email campaigns may ruin your business reputation to rock bottom. Read the full article to know what mistakes you can be making while doing email campaigns.

1. Not welcoming them

“Congratulations! You have one new subscriber.”

Now what?

You cannot just leave them amidst confusion as to what the next step is.

They have trusted you. They want to see you often. They are purchasing your product.

And it’s your responsibility to give them a warm welcome to subscribe to your email list.

This helps in

• Building trust and real connection.
• Don’t leave them in confusion.
• Keeps them engaged throughout.

2. Not personalizing emails

As aforementioned, the main goal of email campaigns is to build connections. Your customers genuinely feel connected to you if you call them by their name.

For example, “How are you?”       

                       “How are you, Ashley?”

These 2 sentences imply the same thing. But the tone of the second feels highly empathetic.

Your emails should be hyper-personalized. They should feel to your audience as if they have particularly been sent to them. And they feel connected to you.

Next time, incorporate the audience’s names in your emails and see the magic happening.

3. Your emails don’t have a clickbaity subject line

How certain are you that every email you send to your audience is read? If your answer is only a few people see, you are failing to grab their attention with the main subject line.

According to Earthweb, an average person receives over 100 emails a day. Your potential customer doesn’t have enough time to read all the emails. According to psychology, a person clicks on an email with a catchy subject line.

So pull them to read your email. Create a compelling headline that your audience couldn’t resist but open.

4. Your emails don’t have a clear call to action

Your end goal should be to drive potential leads to the website through your email and convert them to payable customers. If your email is lacking a call to action that navigates them to the website, there is no use.

The customers would be uninterested if they find out that your email doesn’t include the link to your website and a call to action.

Try to incorporate a compelling call to action either in the form of a button or a text encompassing the link to buy your product.

5. Using ‘salesy’ language in your emails.

Your target audience is normal people who like simplicity. Using too much marketing slag and salesy language will only make them hit the back button.

“Am I understanding the email? What is this about? What are the benefits?”

“Am I finding myself persuading you to buy this product after reading the mail?”

“Is the mail too complex and full of fluff?”

Put yourself in the customer’s shoes and read the email you are going to send to the audience. And ask these questions.

There are still numerous mistakes you can be making while emailing campaigns. While these are important we will come up with more information in our next articles. Email marketing can be learned. Even though you can’t be perfect, you can definitely make it the best and stand out.