In a world inundated with information, selling a product is no longer just about showcasing features and benefits—it’s about selling ideas, values, and emotions. This is especially true for concept selling, where the product or service may be a.bstract, complex, or unfamiliar to the audience. In such cases, metaphorical videos have emerged as a powerful strategy to [...]

Hop On to Transformation: How HoHo Trainings by UnitedSMEs Empower MSMEs at Just ₹50 per Session In a world where change is constant, the ability to learn and adapt is the most valuable currency. For India’s Micro, Small, and Medium Enterprises (MSMEs), this is even more critical. They face rising expectations from customers, competition from larger players,[…]