The objective of this training is to help participants understand the importance of Lead Generation Funnel for SMEs — How to Stop Depending on Referrals.

Why referrals are useful but cannot be the only growth strategy for SMEs
How to define the right target customer and create a compelling offer
The SME lead funnel: visibility, lead capture, qualification, follow-up, conversion, and repeat business
How to use LinkedIn, WhatsApp, customer databases, referral partners, and webinars to generate leads
How leads leak due to poor follow-up, weak CRM discipline, and unclear ownership
How to build a weekly lead generation and sales review rhythm