This webinar is designed to introduce participants to the importance of How MSMEs Can Find International Buyers & Export Markets

Positioning:
Stop guessing where to export. Identify the right market, the right buyer and the right entry route.
What participants will learn
• How to assess whether their business is genuinely export-ready
• How to identify attractive international markets for their product/service
• How to define the ideal international buyer
• How to shortlist countries based on demand, competition, margins and ease of entry
• Routes to market: direct export, distributors, agents, marketplaces and partnerships
• How to find and approach overseas buyers
• How to avoid spreading resources across too many countries
• How to use the Growth Engine for international expansion