This webinar is designed to introduce participants to the importance of Export Pricing & Negotiation: Win Global Orders Without Killing Your Margins

Positioning:
An export order is not a good order if it destroys cash and margin.
What participants will learn
• How to think beyond the domestic selling price
• Components of an export price
• Understanding the impact of logistics, packaging, commissions and channel costs
• Why currency and payment terms matter
• How minimum order quantities affect profitability
• How to calculate the real contribution from an export customer
• How to negotiate without immediately discounting
• How to respond when the buyer says, “Your price is too high.”
• How payment cycles affect working capital
• When an export opportunity should be GO / TEST / AVOID